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The Ajman Tourism Development and Culture Department is conducting a promotional tour across the United Kingdom from February 8 to 13, targeting major cities including Leeds, Liverpool, and London. This initiative represents part of a strategic effort to expand the emirate’s international presence and strengthen its position on the global tourism map. The Ajman tourism promotional tour aims to establish partnerships with key European markets that significantly influence the travel and tourism sector.
According to the department, this tour is part of ongoing institutional efforts to enhance the emirate’s standing as a comprehensive tourism and cultural destination. The initiative seeks to showcase Ajman’s competitive advantages, which combine cultural depth, tourism diversity, quality infrastructure, and integrated services.
Strategic Focus on United Kingdom Market
The promotional campaign focuses on highlighting the emirate’s tourism and cultural identity while introducing diverse travel experiences that cater to different visitor segments. Additionally, the tour emphasizes the qualitative development witnessed in tourism facilities and the integrated tourism product that reflects Ajman’s future vision for this vital sector.
The tour includes a series of high-level professional meetings with major tour operators, travel companies, and specialized media representatives in the British market. During these meetings, officials will showcase available tourism and investment opportunities, explore avenues for mutual cooperation, exchange expertise, and build long-term partnerships aimed at boosting inbound tourism.
Director General Outlines Strategic Vision
Mahmoud Khalil Al Hashimi, Director General of the Department, stated that organizing this Ajman tourism promotional tour in the United Kingdom reflects the department’s commitment to adopting a proactive and systematic approach to external tourism promotion. The initiative seeks to expand the base of tourism source markets and enhance the emirate’s competitiveness in priority markets, according to the official statement.
Al Hashimi emphasized that the United Kingdom represents a strategic and pivotal market due to its tourism and media significance and influential position in the global tourism industry. He noted the high demand for destinations offering authentic and diverse tourism experiences that combine culture, entertainment, and nature. The tour aims to enhance awareness of the emirate’s tourism identity and establish its image as a destination capable of attracting various visitor segments.
Comprehensive Approach to Tourism Development
The director explained that the Department of Tourism and Culture continues implementing its external promotional programs within a comprehensive and integrated vision. These efforts support sustainable economic development targets, enhance the tourism sector’s contribution to local output, raise competitiveness levels, and establish the emirate’s position as a prominent tourism and cultural center regionally and internationally.
This promotional tour is part of a series of international initiatives implemented by the department as it works toward enhancing the emirate’s institutional presence globally. The strategy focuses on building a solid image that reflects Ajman’s promising tourism and cultural potential while reinforcing tourism’s role as one of the main drivers of comprehensive development.
The department has not announced specific outcomes expected from the current tour or disclosed the number of partnerships targeted during the UK visit. However, officials indicated that results from these meetings will contribute to shaping future collaboration frameworks with the British tourism market throughout the coming months.
