Max Fashion, a value fashion brand operating across the Middle East and part of Landmark Group, has launched its Ramadan 2026 collection in collaboration with singer Bessan Ismail. Ismail fronts the campaign this season, bringing a cultural perspective to a collection built around family dressing and accessible price points. Bessan Ismail grew up in Syria and has built a career across the UAE and the wider region through music, acting, and digital content. She represents a generation of Arab artists who work across multiple creative disciplines while staying connected to their roots. Max Fashion has chosen her as a face…
Last week, two designers were arguing about blur while hunched over a Pixel phone outside…
Spotlight
The King Abdulaziz International Conference Center in Riyadh doesn’t seem like the birthplace of international tech regulations. Footsteps are absorbed by the thick carpets. Besides the translation headsets are half-finished coffee cups. Attendees lean forward and pay close attention as presenters go over a topic that was previously thought to be solely Californian: the proper conduct of artificial intelligence. Silicon Valley is not the source of this conversation. In collaboration with the Islamic World Educational, Scientific, and Cultural Organization, the Saudi Data and Artificial Intelligence Authority has started to develop an ethics charter that goes beyond governing AI in the…
There was little fanfare when the announcement was made, and it sounded almost official. The approval of a new AI licensing framework, however, felt like something more than administrative reform inside the UAE’s federal offices in Abu Dhabi, where glass corridors reverberate with footsteps and whispered conversations. It was characterized by officials as a means of establishing order in a rapidly evolving technology. Nonetheless, it seems as though the nation is testing the limits of governmental control over artificial intelligence. The law is the culmination of ten years of silent preparation. The UAE has positioned itself as both a referee…
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