Listen to the article
Max Fashion, a value fashion brand operating across the Middle East and part of Landmark Group, has launched its Ramadan 2026 collection in collaboration with singer Bessan Ismail. Ismail fronts the campaign this season, bringing a cultural perspective to a collection built around family dressing and accessible price points.
Bessan Ismail grew up in Syria and has built a career across the UAE and the wider region through music, acting, and digital content. She represents a generation of Arab artists who work across multiple creative disciplines while staying connected to their roots. Max Fashion has chosen her as a face that reflects its own approach to fashion: inclusive, grounded, and relevant to everyday life.
The Ramadan 2026 collection is designed for the whole family, from adults through to babies. It centres on a warm neutral palette with soft whites and gentle metallic details. Linen-blend fabrics make up the core of the range, offering comfort alongside a refined finish. Delicate embellishments add a festive element that works for both daytime and evening occasions. The collection is designed to be worn across the multiple gatherings that mark the Ramadan period, with coordinated silhouettes that hold together as a family look while allowing each piece to work on its own.
Commenting on the collaboration, Haroon Rasheed, Senior Head of Marketing at Landmark Group, said: “Ramadan is a deeply meaningful time for families across the region, and at Max Fashion, we always aim to create collections that reflect that sense of togetherness. Partnering with Bessan Ismail felt like a natural choice. She represents authenticity, ambition, and cultural pride, which resonate strongly with our customers. At the same time, we remain committed to ensuring that beautifully designed, occasion-ready fashion remains accessible to everyone, especially during a season when families are preparing for multiple celebrations.”
Speaking about the collaboration, Bessan Ismail said: “Ramadan is such a special time for me. It’s about family, reflection, and celebrating beautiful moments together. Partnering with Max Fashion feels very natural because it’s a brand that truly connects with people. I’m so happy to be the face of this year’s Ramadan collection and to represent styles that feel elegant, comfortable, and true to who I am.”
The partnership is built on values that both parties share. Bessan Ismail and Max Fashion are both known for staying connected to their communities and for a straightforward approach that places people ahead of image. The collection reflects that, offering women clothing that feels confident and considered during one of the most significant times of the year.
The Max Fashion Ramadan 2026 collection is available in stores and online at maxfashion.com.
