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Al Thuraya 2026 platform has concluded its fourth edition in Abu Dhabi, achieving unprecedented success and record audience attendance. The five-day luxury shopping and fashion event, held under the patronage of Sheikha Dr. Shamma bint Mohammed bin Khalid Al Nahyan, took place at the ADNEC Marina Hall in partnership with Abu Dhabi Convention and Exhibition Bureau, ADNEC Centre Abu Dhabi, and Abu Dhabi Media.
According to the organizing committee, the platform hosted more than 220 local and international brands alongside Emirati entrepreneurs. The event transformed the ADNEC Marina Hall into a destination showcasing luxury and refined taste, attracting visitors passionate about excellence and distinctive design over the course of five creativity-filled days.
Al Thuraya Platform Empowers Emirati Women Entrepreneurs
The fourth edition of Al Thuraya platform provided visitors with direct interaction opportunities with leading designers who presented works combining heritage and modernity. Attendees were impressed by innovative designs and unique artistic visions that reflected the richness of taste and diversity of creativity, according to event organizers.
Sheikha Dr. Shamma bint Mohammed bin Khalid Al Nahyan, President of the Board of Directors of Sheikh Mohammed bin Khalid Al Nahyan Cultural and Educational Institutions and President of the Board of Directors of Al Thuraya Platform, emphasized the strategic role of the initiative. She stated that the platform represents one of the pioneering initiatives enabling national talents and women entrepreneurs while enhancing their influential presence on the creative scene.
Strategic Initiative Supporting National Talent
The platform provides a vital space for showcasing national talents and opening new horizons for Emirati women to participate effectively in the creative economy, according to Sheikha Dr. Shamma. She explained that Al Thuraya Abu Dhabi event contributes to consolidating the UAE’s position as a global center for innovation and creativity through supporting local designers and entrepreneurs.
Additionally, Sheikha Dr. Shamma expressed pride in the growing success achieved by Al Thuraya platform year after year. She highlighted the strategic role it plays in supporting Emirati businesswomen and designers by providing them with a professional platform to access markets and enhance their presence locally and globally, reflecting the ambition to empower women and Emirati creativity at the highest levels.
Quality Organization and Comprehensive Participation
The organizing committee confirmed that the fourth edition of the luxury fashion platform demonstrated exceptional quality in organization and comprehensive participation. The committee noted that the remarkable level of public interaction reflects the platform’s growing importance in supporting the fashion industry and reinforcing Abu Dhabi’s status as a capital of culture, luxury, and creativity.
Meanwhile, the partnership with the Abu Dhabi Convention and Exhibition Bureau of the Department of Culture and Tourism – Abu Dhabi, along with ADNEC Centre Abu Dhabi and Abu Dhabi Media, proved instrumental in the event’s success. This collaboration enabled the platform to reach wider audiences and establish itself as one of the most anticipated annual events on the cultural and economic landscape of the UAE.
In contrast to previous editions, the 2026 version attracted an unprecedented number of visitors who engaged with designers and explored diverse collections spanning traditional and contemporary styles. The event showcased how Al Thuraya supports the creative economy while promoting Emirati heritage through modern design approaches.
As Al Thuraya 2026 concludes, the platform solidifies its position as a pioneering and inspiring event in the region’s fashion calendar. The organizing committee indicated that preparations for the next edition will begin soon, with expectations for an even more spectacular showcase, though specific dates have not yet been announced.
