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Veon Group, a Nasdaq-listed telecommunications company, has launched its strategic “Invest in Pakistan, Now!” initiative in partnership with its Pakistani services arm Jazz World during the World Government Summit 2025 held in Dubai from February 3 to 5. The initiative aims to attract international investment in Pakistan by highlighting the country’s improving economic indicators and long-term growth opportunities in the digital transformation sector.
The announcement included the signing of a memorandum of understanding between Jazz World and Natshell Group to enhance cooperation in digital transformation, inclusive growth, and attracting foreign investment to the Pakistani market. According to official statements, the signing ceremony was attended by His Excellency Bilal Azhar Kiani, Pakistan’s Minister of State for Finance and Railways, and Shafqat Ali Khan, Pakistan’s Ambassador to the United Arab Emirates, alongside senior diplomats and business leaders.
Pakistan Investment Initiative Targets Digital Economy Growth
Senior executives from Veon Group participated in the launch, including Augie Fabela, Founder and Chairman of the Board, and Kaan Terzioglu, Chief Executive Officer. Aamir Ibrahim, CEO of Jazz World and member of Veon Group’s Executive Committee, also attended the event to promote international investment in Pakistan.
Minister Kiani stated that Pakistan has successfully achieved macroeconomic stability through government initiatives designed to enhance confidence and create a business environment conducive to attracting foreign investment. He expressed gratitude for the initiative, noting that such partnerships combining digital transformation with cross-border investments will serve as a model for foreign investors considering Pakistan.
Digital Infrastructure Positioned as Key Investment Opportunity
Kaan Terzioglu emphasized that the region stands at the edge of a historic transformation in concepts and approaches. He noted that innovation serving humanity, supported by artificial intelligence or “augmented intelligence,” now possesses the actual capacity to deploy services that change growth mechanisms and improve the lives of individuals and communities.
The Veon executive added that the goal of the Pakistan investment initiative is to attract international investor attention and launch a new wave of public-private partnerships. He described the World Government Summit in Dubai as the optimal platform for launching this journey, highlighting Pakistan’s readiness to seize emerging opportunities in the digital economy.
Additionally, Aamir Ibrahim confirmed that Pakistan’s macroeconomic fundamentals are undergoing major transformations. He indicated that understanding Pakistan today is better achieved through recognizing the strength and resilience of its long-term economic components, emphasizing that investors who build their vision on these foundations will realize the actual development currently taking place.
Jazz World Serves 100 Million Customers Across Digital Platforms
Ibrahim stated that Pakistan enjoys high readiness to embark on a new phase of growth thanks to its integrated national ecosystem of digital platforms. This represents an exceptional opportunity for regional and global investors, he explained, expressing his aspiration through this initiative to shed greater light on these promising capabilities before the global investment community.
Meanwhile, Veon’s experience in the Pakistani market reflects the success story of digital transformation that the country has witnessed over recent years. Jazz World embodies this evolution by integrating the group’s services under a comprehensive services company currently serving approximately 100 million customers, according to company statements.
The company’s portfolio includes market-level telecommunications services, digital financial services, and digital entertainment. Furthermore, it is expanding into enterprise solutions, insurance, digital healthcare, and e-commerce sectors. Jazz World is currently developing a large language model for Urdu to support Pakistan’s national ambitions in artificial intelligence.
The partnership is expected to materialize through concrete investment projects and public-private collaborations in the coming months. However, specific timelines and investment figures have not been confirmed by the parties involved.
