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Samsung Electronics MENA and OSN have launched OSNtv on Samsung TV Key across the region, following their strategic partnership announced in May 2025. The launch provides a boxless TV experience, allowing users to access OSN’s entertainment content through Samsung Smart TVs (2021 models onwards) without additional hardware or cables.
OSNtv is built into Samsung’s Smart TV platform. The service delivers access to over 45 exclusive channels, Free-To-Air channels and over 18,000 hours of on-demand entertainment.
Next-generation entertainment
The integration of OSNtv within Samsung Smart TVs removes the need for external devices. Users can access OSN’s entertainment catalogue with minimal setup, including films, series, Arabic content and children’s programming, navigated through Samsung’s One Remote.
Mustafa Sadick, Head of TV and Sound Device at Samsung Electronics MENA, said:
“Our mission has always been to push the boundaries of what is possible in home entertainment. This new partnership with OSN reflects our shared commitment to innovation and a continuation of our long-term collaboration to enhance the viewing experience for audiences in the region. The OSNtv brings users a truly seamless way to access the region’s most extensive entertainment catalogue directly through their Samsung Smart TV.”
The partnership demonstrates Samsung’s approach to creating connected home experiences. The collaboration between Samsung’s Smart TV technology and OSN’s content library supports both brands’ aim to make premium entertainment more accessible.
Imad El Khoury, VP Commercial, MENA at OSN, added:
“Partnering with Samsung to deliver the first boxless OSNtv experience in the region marks a significant step forward for OSN. OSNtv on Samsung TV Key represents a major leap in convenience, giving Samsung Smart TV owners an effortless way to enjoy OSN’s world-class content directly on their screens. Together, we are shaping the future of home entertainment across the Middle East.”
OSNtv is available on Samsung Smart TVs (2021 models onwards) across MENA markets. Samsung Smart TV users can activate access through the TV interface.
New Samsung Smart TV owners receive complimentary access to OSNtv for up to 12 months (subject to terms and conditions). After the offer period, OSNtv will be available at exclusive pricing for selected markets in the region.
